Roosh

Our story began in November 2012 when founder Jeroen van den Eerenbeemt realised that his local airport, Eindhoven, had been growing rapidly and had plans for further development. Around the same time parking at Schiphol Airport was making the news for all the wrong reasons. Travellers returned to find that their cars had been damaged, parked in residential areas instead of a car park, or even worse, that their cars had been driven without their permission while they were away. Jeroen was inspired to start his own investigation into airport parking. He found that customers were being lured with misleading prices at Schipol Airport and that it was difficult to judge online which car parks were trustworthy. Searching for airport parking services across the border in Belgium and Germany was equally difficult, as there was no website offering an overview of all services available. This research gave him the idea to create VliegenenParkeren.nl – a platform allowing customers to find, compare and book reliable parking services based on price transparency in the Netherlands, Belgium and Germany.

The website was launched in January 2013. It grew rapidly in traffic with high demand for affordable, high quality airport parking. Jeroen soon realised that he would need help to continue the growth of the company and brought Martijn Meeuws onboard in 2016. They set-up an office in Jeroen’s parents’ garage in Someren-Heide and from 2017 the company began to expand internationally. Today ROOSH is active in 11 countries worldwide across 3 continents – Europe, North America and Australia. Today we operate from Strijp-S, Eindhoven with a team of passionate people.

The company also began to identify new opportunities to help travellers at other stages in their journeys. The idea to create new platforms for services such as airport transfers and bike hire were brought to life. In the next stage of the company to come, ROOSH wants to be active in markets across the world and serve the traveling consumer with multiple brands.

As a company we want to create order from chaos and put the travelling consumer in control of making their bookings online. We want to help guide consumers through this process and provide them with all the information that they need. In the theory of Kevin Lane Keller, a professor who identifies several different brand archetypes, we would be ‘The Ruler’. The Ruler is an effective and efficient problem solver, works hard, is well structured and has an eye for detail. These ideas shape the identity of the company and as both Jeroen and Martijn are born and raised in Someren-Heide, it is reflected in the company name: Rulers Out Of Someren-Heide – ROOSH.